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Monday, March 14, 2016

Marketing Blues


You finally get your book perfect and you send the MS in to a publisher. You wait. You finally get accepted by a publisher. You wait. You finally make it to editing and...you wait some more. Publishing a book is a big waiting game, from my experience. So while you are waiting ever so patiently, why not use that time to do something constructive like marketing. I know this is a word a lot of authors hate and with good reason. Marketing is very time consuming and for most authors it's hard to maintain a good marketing strategy. 

I am a mom and I work a full time job. I was finding it hard to market my upcoming book The Faewitch. I was sitting in front of my computer one day hoping to find an email from my editor saying my book was ready. I thought that if I had the time to check my email over and over again, I could take a few minutes each day and market my book. I needed to take the time I spent worrying over my book and actually market it. So I decided to get a plan. I only have so much time in my busy day so how was I going to use those few minutes to market a book. Well...that is where the plan comes in. 

You need a marketing plan. How do you plan on reaching people? Who is your target audience? What is your budget? These are all important things to consider when marketing. I want to stress that I am not a marketing genius. I am just telling you things that I have learned with the process of having the marketing blues.

This name is fitting because unless you can afford someone to do all the work for you, it can get down right depressing. I didn't know what I was getting into with marketing and I began to get overwhelmed. I needed a plan. It got a little easier or at least a little less stressful when I sat down and wrote out my plan of action. 

Think about it this way. If you get your book on a shelf somewhere and your dream has finally came true, do you want your dream to sit and rot. That is what will happen if you don't do some marketing. Your dream will sit and collect cobwebs. Marketing is the key to a successful book. Like I said before, I am no expert. I am just getting my first book published, but I have done my research on marketing. It is really common sense that if you don't let people know you have a book, you don't really have a book.

So get out there and market your book. Even if it is just by word of mouth. Make sure people know it exists or it just simply won't sell. I hope I've helped clear any misconseptions about whether you should market your book or not. If you simply don't know where to start, my next post will be about my marketing strategy and how it is working for me.

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