There are a lot of things that will help you sell a book, but not putting the work into marketing is not one of them. I want to stress that I am not a marketing expert. I am just here to tell you what is making the process easier for me.
Okay, so your book is finished. What do you do besides wait? Whether you are with a publisher awaiting editing or you are planning to self-publish, you need a marketing strategy. I can't promise you will sell millions just by getting a strategy, but it will help your book sell. It will also ease the pain and shock most new authors seem to get when they start the marketing process.
Step One: Sign up for social media
I can't stress this enough, people. This is important! You need to sign up for as many social media sites that you can. Especially, if you can't afford other means of marketing. It's free marketing people...why would you not use it? Twitter, Facebook, Instagram, Google+, and YouTube, these are all good forms of social media and there are many more. Social media even gets you recognized on an international level so take advantage. You can spread this process out over the week so it isn't so time consuming. Sign up for one every day.
Step Two: Join some groups
After you sign up for some social media sites, you are going to want to join some groups. Who would want to read your books? For example, if you write fantasy, join as many fantasy groups they have. It will give you more exposure and more followers. Again...free marketing so use it. Do this for every social site you are on. Break it up throughout the week.
Step Three: Start Marketing on social media
Now that you have a few sites going, you can start marketing. What are you supposed to say and what if you have no cover? Don't fret, you can do three things. You can make your own-depending on publisher. You can post a blurb of your book, or you can just simply state the title of your book and that it will be coming soon. That is a good start.
Step Four: Website
After a week or two of dilegently posting about your book, you need to give them a little more. It's time to make a website. If you don't already have one you need to get one. This is simple and free to do. This is somewhere you can send your followers from social media to let them get more information about you and your book. After you design your site, you can share it with all social media.
Step Five: Book Trailer
After a few weeks on social media, you may start to get a little bored. It's time to step it up a notch. It's time to think about a book trailer. DON'T RUN AWAY! This may seem intimidating, but it is actually a very simple process. You just can't over think it and it can also be fun. Just remember to keep it simple. This process can be free and you should spread it out over the next couple of weeks. Once you get it the way you want, you can post it on YouTube and share it with your followers. Don't forget to add it to your website.
Step Six: Blog
After you've started getting people interested in you with social media, your website, and your trailer it is time to get yourself a blog started. I know, I know! How the heck are you possibly going to have time to write and maintain a blog? Having a blog is very time consuming, unless you manage your time well. Start with one post per week and work your way up. Post about anything you like. Let it all out and let people get to know you, your work, or both. You can keep it at ten minutes a day if you need to. It doesn't have to rule your life.
Step Seven: Newsletter
This is a free proccess you can do at www.mailchimp.com.
You can link it to your website so people can sign up from there.
Step Eight: Friends and Family
Don't underestimate the power of friends and family. Word of mouth can be very effective and of course it is free.
I've given you eight free marketing techniques today that have worked for me. I hope it has helped relieve some stress you may have had and please use the links provided to help through the process. These are all free marketing techniques and if used with persistance can dramatically improve your sales. Please subscribe for more posts on tips and tricks for selling your book. My next post will be on how I made my book trailer.